Umbilical SiteLINK Relplacement or Alternative For M.O.M.
(Mail Order Manager)
Overview
Umbilical for Mail Order Manager is designed to seamlessly
connect you ecommerce site to M.O.M. using enterprise level technology like the
extremely secure, robust and proven combination of ASP.NET and MS SQL. The
result is a SiteLINK Alternative that is faster, more reliable and which is
capable of delivering many new features that other technologies just can’t
support, or do so inefficiently. Mail Order Manager currently uses a MS FOXPRO
database, while SiteLINK uses ASP to convert your M.O.M. data to a web store.
ASP is older technology and SiteLINK has some limitations and FOXPRO is
functionally obsolete. ASP.NET and MS SQL is the choice of most leading
corporations for a reason.
Umbilical sets a new standard in SiteLINK Alternatives and
creates ecommerce stores that are generated directly from the Mail Order Manager
database. Umbilical converts the M.O.M. database to MS SQL and creates an entire
store which is capable of handling thousands of shoppers. MS SQL ensures that
your store is completely scalable as your online business grows.
Umbilical does far more than just download orders into M.O.M. for
processing. It generates a complete ecommerce web site and can be updated
regularly as you change data inside Mail Order Manager. In fact, unlike SiteLINK
and most other supposed SiteLINK alternatives, Umbilical can even be installed
on your own internal web server, and connected directly to your M.O.M. server
through the network, giving you even more control on how you manage your systems
and your store.
Simply The Best SiteLINK Alternative
Umbilical is easy to deploy and simple to maintain. It’s also
extremely secure and inexpensive. Plus, if you think of how much you might lose
in downtime when SiteLINK goes down, you could quite possibly save thousands of
dollars by using Umbilical.
There are two options for managing and deploying your web store.
One is to run Umbilical on your own server and directly connect to M.O.M., the
second allows you to synchronize your data. Both solutions can be deployed
quickly and easily and get your store converted and online easily. There are
advantages and disdavantages to both depending on the size of your operation and
the physical logistics of your business. For example, if you have a large brick
and mortar store, and have no site order desk peolpe, warehouse and fullfillment
personell in your physical building, you may want your web server inside the
building. In eaither case, you will get the best solution currently availabel
for use with M.O.M. Call us for details.
Design and Development Options
Your store can be designed and maintained using standard tools
like Dreamweaver and FrontPage. For those that do not have the ability or staff
on hand, we have a variety of templates to choose from, or our design team can
design a custom site for you. We also have development staff who have been
specializing in M.O.M. and SiteLINK customization since 2003. Whether it’s a
custom feature for Umbilical or custom features you want implemented in your
existing SiteLINK store, Enter360 Developers have the skills and knowledge to be
able to realize your vision.
For more information, see our
Web-Based Content Management System
If you are reading this, chances are you’ve heard of CSM or
Content Management Systems. Umbilical for M.O.M. is designed to allow you to
modify your pages from anywhere you have a connection to the internet. You no
longer have to go into M.O.M. to copy and paste html code into tiny little
fields. You can do it right online and see it live. In fact, you don’t even need
extra MOM licenses to do this so you can save money by having staff enter
information on the website to be brought back into M.O.M. next time you
synchronize.
SEO - Search Engine Optimized SiteLINK Replacement by
Umbilical
It is said by many SEO experts that to be successful ranking
highly in natural search engine listings, your site has to be built right –
right from the start! Poor layouts, improper use of design and extraneous
coding, all hamper your best efforts to rank well on search engines. What’s
more, most ecommerce sites are generated from a database – or called dynamic
sites. Many of these sites have a small set of pages that all generate what you
see on screen from information stored in a database. For example, look at the
URL in a SiteLINK store. You will see that the URL consists mainly of a bunch of
nonsensical letters, numbers and punctuation characters like question marks and
so forth. This hurts your ability rank well compared to a static HTML site that
has keyword rich links.
Intelligent URL Rewriting
Enter360 created URL rewriting tools for SiteLINK back in 2003
and managed to convince SiteLINK to allow us to install it on a customer’s
server in early 2004. This early version was developed using our own technology
specifically for ASP, which is what SiteLINK templates continue to use today. It
was so successful that we decided to commercialize it for ASP.NET in first
quarter 2006 and have built the technology into Umbilical as a standard feature.
We have had SiteLINK customers using this feature successfully for over 3 years
and it has been used successfully in Umbilical for over a year. We took many
ideas we learned from customizing SiteLINK stores and built enhanced technology
into Umbilical. For example, we took the idea of customizing keywords and meta
data to a whole new level. Further, Umbilical is designed to automatically
submit to popular shopping engines and search engines so you don’t have